Graphic design project during my time at Cohere & De Jongens van de TU
e-Traction develops powertrain technology for e-mobility that contribute to energy efficient vehicles with zero emissions. They needed a new logo and house style.
The logo
The letter ‘e’ revolves around itself. This makes the logo recognisable in all orientations, which makes it perfectly fitting for placement on a wheel.
Graphic elements
I designed flyers, information sheets, slideshows and interactive applications. I also created the graphic design for the e-Traction website.
Fonts and paragraphs
ITC Giovanni Std Book: the quick brown fox jumps over the lazy dog
Myriad pro condensed: the quick brown fox jumps over the lazy dog
Myriad pro: the quick brown fox jumps over the lazy dog
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