Thomas van de Werff – Thomas van de Werff

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UX Designer with a passion for User Research.

I transform hunches to actionable insights. With over 100+ user interviews conducted, I thrive on understanding the unpredictable humans using my designs. With a Master’s in Industrial Design and a PhD in Interaction Design, I aim to create seamless, memorable user experiences.

UX designer

I design with empathy and enthusiasm. I thrive in complex design challenges with multiple stakeholders, and I never shy away from a new challenge. I build relationships with designers and stakeholders to establish design practices that people want to work with and be a part of.

Assumption validator

I continuously track user needs to quickly identify and validate opportunities, helping us stay lean and competitive. I prioritise testing the riskiest assumptions first with creative experiments. Moving from hunches to confident, user-informed, and actionable insights.

User researcher

Humans are the best. I love hanging out with unpredictable, irrational, complicated humans that are gaining value from the products and services that I design. With a PhD in interaction design, I have deep knowledge of mixed method research methods. GOOB is my jam: I only start designing after hanging out with the people that will use my designs.

Design thinker

Uncovering big ideas gets me super excited. I love bringing cross-disciplinary teams together to collaboratively explore solutions and solve problems. I have extensive experience planning and facilitating workshops.

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Occasionally I code and create websites, logos, and visual identities. I have been creating designs professionally since 2012, starting as a freelance graphic designer, and currently working as senior User researcher at Sendcloud, collaborating with 5 feature teams focusing on automating the shipping process for merchants.