Boosted trial-to-paid conversion by introducing behavioural tracking, mapping the end-to-end subscription journey, and aligning cross-functional stakeholders on customer pain points; embedding user-centric thinking in a team that had never worked with a product designer before.

With just 2 days and a critical eye every month, I helped turn overlooked touchpoints into moments of delight. 'Finicky Friday' embedded user-centric thinking across the organisation.

Self-initiated project as UX Designer at CM.com from Aug '22 to Aug '23 (1 year). CM.com teams lacked visibility into real user behaviour. Product Managers, engineers, and UX were operating blindly: no idea which features were used, funnel drop‑offs remained

I led the maturation CM.com’s Design Language System, Aurora, from a basic component set into a fully documented and widely adopted design system. This increased consistency, usability, and team alignment across products; turning the system into a foundation for scalable

Redesigned CM.com’s chart library by aligning Highcharts with the Aurora design system. Delivered a complete set of consistent, insight-driven chart components in Figma and the Design Library System, enabling designers and developers to work faster and more cohesively.

Art installations to reduce the increasingly common social loneliness caused by COVID-19 through small (un)planned encounters in public spaces.

Two control applications for an interactive office lighting system: a smartphone app for local lighting control anywhere in the office, and tablets with lighting control dedicated to the meeting rooms.

During my PhD I needed a test-bed office to conduct my research about user-interfaces for lighting control. I repurposed the Enlight system to an interactive smart office lighting system. Opportunity Refitting an existing student workspace with an interactive lighting system

A web design project for the dutch family archives: a database containing over 30.000 records of genealogical information.

Corry crafts unique, hand-made presents. She mainly uses Vlisco fabric, setting her apart from many other crafts stores. She wanted a professional web store that is easy to manage. The project included developing a new graphic style and HTML/CSS, JS,

The client for this project owns a recreational holiday house in Austria. They wanted a simple website to promote their property and to increase visibility online.