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Tag: B2B
Redesigned CM.com’s Customer Data Platform to make a powerful, technical tool intuitive for marketers, boosting usability, adoption, and customer satisfaction.
I initiated and led the research and design for the analytics environment in the Mobile Marketing suite, from need-finding to evaluation. The actionable data and insights increased adoption and campaign performance.
I redesigned the Campaigns app to accommodate rich media. Close collaboration with PM, CSM, and Engineering, to increase conversion and success rate, and decrease conversion time and error rate.