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Tag: featured
I initiated and led the research and design for the analytics environment in the Mobile Marketing suite, from need-finding to evaluation. The actionable data and insights increased adoption and campaign performance.
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Maturing a Design System @ CM.com
I led the maturation CM.com’s Design Language System, Aurora, from a basic component set into a fully documented and widely adopted design system. This increased consistency, usability, and team alignment across products; turning the system into a foundation for scalable product design.
I redesigned the Campaigns app to accommodate rich media. Close collaboration with PM, CSM, and Engineering, to increase conversion and success rate, and decrease conversion time and error rate.
Doctoral dissertation about interactions with connected lighting systems and how its value permeates throughout the value chain.