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Tag: Sketch
I worked with Sketch in the beginning of my career, before transitioning to Figma altogether. It was my main tool when working as UX Designer at CM.com.
Redesigned CM.com’s Customer Data Platform to make a powerful, technical tool intuitive for marketers, boosting usability, adoption, and customer satisfaction.
I initiated and led the research and design for the analytics environment in the Mobile Marketing suite, from need-finding to evaluation. The actionable data and insights increased adoption and campaign performance.
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Maturing a Design System @ CM.com
I led the maturation CM.com’s Design Language System, Aurora, from a basic component set into a fully documented and widely adopted design system. This increased consistency, usability, and team alignment across products; turning the system into a foundation for scalable product design.
I redesigned the Campaigns app to accommodate rich media. Close collaboration with PM, CSM, and Engineering, to increase conversion and success rate, and decrease conversion time and error rate.
Two control applications for an interactive office lighting system: a smartphone app for local lighting control anywhere in the office, and tablets with lighting control dedicated to the meeting rooms.
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Songtickets: Music as a Gift
This project explored how the gift-giving experience of digital media can be enhanced with physical objects. The project resulted in Songtickets, a new way of sharing music as a gift by passing on a physical object, creating a music community together.