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Design Project Research

From Guesswork to Insight: How I Led the Fullstory Rollout at CM.com

Self-initiated project as UX Designer at CM.com from Aug ’22 to Aug ’23 (1 year). CM.com teams lacked visibility into real user behaviour. Product Managers, engineers, and UX were operating blindly: no idea which features were used, funnel drop‑offs remained unseen, and bug reports couldn’t be recreated—leading to an ever‑growing backlog. UX had little insight […]