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Driving Subscription Conversion @ Sendcloud
Boosted trial-to-paid conversion by introducing behavioural tracking, mapping the end-to-end subscription journey, and aligning cross-functional stakeholders on customer pain points; embedding user-ce…
Invoices for Clarity, Action, and Faster Payments @ Sendcloud
I redesigned the invoices section of our platform to support new credit note functionality, improve usability, and align with our design language. We reduced overdue invoices, sped up payments, and cu…
Embedding User-Centric Thinking @ Sendcloud
With just 2 days and a critical eye every month, I helped turn overlooked touchpoints into moments of delight. 'Finicky Friday' embedded user-centric thinking across the organisation.
Designing for Marketing Automation @ CM.com
Redesigned CM.com’s Customer Data Platform to make a powerful, technical tool intuitive for marketers, boosting usability, adoption, and customer satisfaction.
From Guesswork to Insight: How I Led the Fullstory Rollout at CM.com
Driving Engagement with Analytics Dashboards @ CM.com
I initiated and led the research and design for the analytics environment in the Mobile Marketing suite, from need-finding to evaluation. The actionable data and insights increased adoption and campai…
Maturing a Design System @ CM.com
I led the maturation CM.com’s Design Language System, Aurora, from a basic component set into a fully documented and widely adopted design system. This increased consistency, usability, and team ali…
Boosting Campaign Conversion @ CM.com
I redesigned the Campaigns app to accommodate rich media. Close collaboration with PM, CSM, and Engineering, to increase conversion and success rate, and decrease conversion time and error rate.
Developing and adopting a User Insights platform
In this self-initiated project, I set up and supported the adoption of a user insights platform to foster UX research and enable second-hand research. It was a great opportunity to research my own UX…
Designing a Unified Chart Library
Redesigned CM.com’s chart library by aligning Highcharts with the Aurora design system. Delivered a complete set of consistent, insight-driven chart components in Figma and the Design Library System…
Celebrating success with illustrations
Loomlight
An interactive light artwork by Tita Ex, realized by Interactive Matter and commissioned by the municipality of Eindhoven.
Onhandig (Inconvenient)
Art installations to reduce the increasingly common social loneliness caused by COVID-19 through small (un)planned encounters in public spaces.
nfba.nl
A web design project for the dutch family archives: a database containing over 30.000 records of genealogical information.
Hellemondkapje.nl
Webdesign project for stofgenoeg.nl: a one-page website to feature custom made face masks.
Stofgenoeg.nl
Corry crafts unique, hand-made presents. She mainly uses Vlisco fabric, setting her apart from many other crafts stores. She wanted a professional web store that is easy to manage. The project include…
Designing for the Internet of Lighting (PhD)
Doctoral dissertation about interactions with connected lighting systems and how its value permeates throughout the value chain.
Eindjeverder.nl
Me and my girlfriend set out to travel the world in September 2019. I developed a website to keep our family and friends up to date with our travel adventures. The project included developing a new gr…
Thesis: Designing for the Internet of Lighting
Dagboek van mijn Vader
'Dagboek van mijn Vader' is a touching story about my grandfather, a young watchmaker during the second World War in my hometown Helmond. When my father retired, he finally had time to read my grandfa…
Design Considerations for Interactive Office Lighting
We designed and deployed two lighting control interface in a real-life office equipped with a state-of-the-art lighting system of 400+ luminaires. We evaluated their experience with the lighting syste…
Atlas Lighting Living Lab
The Atlas Living Lab is the largest indoor livinglab in Europe. The main building of the Eindhoven University of Technology is dedicated to research intro sustainability and healthy buildings. An impo…
Lighting Interfaces for Open-plan Offices
Three user interfaces for lighting control in a shared office: The Floorplan (a smartphone application), Pointer (a tangible-gestural interface on every table), and Canvas (a tangible interface centra…
OpenAIS: Lighting control applications
Two control applications for an interactive office lighting system: a smartphone app for local lighting control anywhere in the office, and tablets with lighting control dedicated to the meeting rooms…
Hausamade.nl
The client for this project owns a recreational holiday house in Austria. They wanted a simple website to promote their property and to increase visibility online.
OpenAIS: Layered Value Method
The Layered Value Method (LVM) is a novel method to facilitate systemic impact analysis and joint value creation for IoT building systems. It originates from a reassessment study of the initially expe…
Shared lighting control in the office
This work aims to deepen the understanding of the effects that interface characteristics can have on how people experience lighting control in a shared space. To do so, we design three interfaces for…
OpenAIS @ GLOW 2017
For the GLOW light festival in 2017, I designed and realised a light show with the OpenAIS pilot installation in the Witte Dame. The goal for the project was to showcase the speed, accuracy and synchr…
Bagonwheels.nl
The website of my band Bag on Wheels needed an update. The allround-cover band wanted a website to showcase the ability to make a party out of any event with the best music.
Living lab: Interactive office lighting system
Graphic Design for the TEI conference
Potential IoT impact on the lighting value chain
This study investigates the potential impact of IoL on the European office lighting value chain. By interviewing 28 professionals from lighting and IoT companies, we formulate four perspectives with c…
Gamification of energy use for kids
Developing Prospera: an energy awareness game for children. A collaboration with Slim Opgewekt.
Songtickets: Music as a Gift
This project explored how the gift-giving experience of digital media can be enhanced with physical objects. The project resulted in Songtickets, a new way of sharing music as a gift by passing on a…
Gift-giving of Digital Music
This project investigated how a physical instances of digital music can enhance the gift-giving experience. Two probes were designed and used by 20 participants. The results of the project include ins…
Thesis: Music as a Gift
Prospera: an energy awareness game
We all know the reasons why we should save energy: it’s better for the environment, it’s better for our energy bills… but in our daily lives it appears to be very difficult to stay conscious of…
PIM: a modular picnic set
PIM is a modular picnic set. Each module is designed to contribute one specific element of a picnic (cloth, table, food, music). Everyone can bring that one element of a picnic that they value most. T…
e-Traction: a new house style
e-Traction develops powertrain technology for e-mobility that contribute to energy efficient vehicles with zero emissions. They needed a new logo and house style.
3D Bass
The 3D bass is a fretless active bass guitar that is built using only Fablab methods.
WiGi: a wireless gestural instrument
Con.tact: music improvisation through touch
The tactile modality is key for mastering and playing music instruments. But physical contact is one of the biggest taboos in western society. Con.tact is a reaction to this. It is a playful improvisa…
Tessella: a Kinetic Electric Heater
Tessella is an electric, kinetic heater which communicates its heating activity unobtrusively through dynamic form. Using shape memory alloys, which change form when heat is applied, it folds and defo…
