Fullstory, a digital experience analytics platform, enables teams to understand user behaviour through session replay and insights. As UX Designer at CM.com, I led its implementation across the entire product line, running workshops and training sessions for UX designers, engineers, and product managers to drive adoption and improve customer experience insights.
Self-initiated project as UX Designer at CM.com from Aug ’22 to Aug ’23 (1 year). CM.com teams lacked visibility into real user behaviour. Product Managers, engineers, and UX were operating blindly: no idea which features were used, funnel drop‑offs remained unseen, and bug reports couldn’t be recreated—leading to an ever‑growing backlog. UX had little insight […]
I initiated and led the research and design for the analytics environment in the Mobile Marketing suite, from need-finding to evaluation. The actionable data and insights increased adoption and campaign performance.
I redesigned the Campaigns app to accommodate rich media. Close collaboration with PM, CSM, and Engineering, to increase conversion and success rate, and decrease conversion time and error rate.